• Jury decisions are independent and final
• Only complete submissions are taken forward for evaluation
• Participating manufacturers must be exhibitors at CMPL Expo 2026
• CMPL may reassign categories to ensure best product fit
• Shortlisted entries must be available for physical evaluation, if requested
  

Each nomination must correspond to one commercially launched product or solution.
All submissions are evaluated independently by the jury.

Nomination Fees

Standard Entry
₹49,999 + GST per nomination

Multi-Entry Discounts (Same Organisation)
• Up to 2 entries: ₹49,999 + GST per entry
• 3–4 entries: ₹44,999 + GST per entry
• 5 or more entries: ₹39,999 + GST per entry

Awards Night Access

Each confirmed nomination includes 4 Awards Night passes:
• 2 passes for Manufacturer representatives
• 2 passes for Brand representatives

Additional passes can be purchased separately at ₹9,999 + GST per pass.

To enable fair, informed, and product-first evaluation, nominees are required to submit the following:

• Product overview
  Category, core claims, and target consumer
• Collaboration narrative
  A structured account of how the brand and manufacturer worked together to build the product
• R&D and formulation context
  Non-confidential insights into development decisions and trade-offs
• Packaging rationale
  Materials used and the role packaging played in performance, compliance, or scalability
• Manufacturing approach
  Key execution challenges, process complexity, or scale considerations addressed
• Validation & evidence (optional but valuable)
  Certifications, tests, consumer data, performance feedback, or market response
• Product visuals

This ensures the jury evaluates how the product was built, not just what it claims.

The CMPL Disruptors Awards use a structured evaluation framework.
The framework reflects how FMCG products are seen in the real world: by relevance, execution quality, performance, and scalability.

The Five Pillars of Evaluation
Each product is evaluated across five weighted pillars:

1. Product Purpose & Consumer Relevance — 20%
Does the product address a meaningful consumer need or behaviour?
The jury considers:

1. • Clarity and sharpness of consumer insight
   • Relevance of the problem or gap addressed
   • Whether the product has intent beyond incremental SKU addition

2. Collaboration Excellence — 20%
How effectively did the brand and manufacturer work together?
The jury considers:

• Role clarity between partners
• How challenges were jointly solved
• Evidence of iteration and refinement
• Contribution of each partner to the final outcome

3. Innovation & Sustainability Impact — 25%
The jury considers:

• Clear improvement over existing alternatives
• Novel formats, formulation, or process logic
• Practical, execution-led innovation
• Meaningful sustainability integration (where applicable)

Balance between performance, scalability, and responsibility

4. Product Performance & Consumer Impact — 20%
Does the product deliver consistently in real use?
The jury considers:

• Consumer feedback and response
• Performance indicators (even simple ones)
• Repeat usage or purchase signals
• Retail traction or acceptance (if available)
• Internal testing or validation insights

This ensures awards are grounded in real-world performance, not theoretical promise.

5. Market Success & Scale Potential — 15%
How has the product performed post-launch, and how well can it scale?
The jury considers:

• Early market response
• Ability to scale across regions, channels, or formats

The jury’s assessment is based on a holistic review of:

• Nomination responses
  
• Physical product or packaging samples (mandatory)
  
• Product claims, literature, and supporting material
  
• Structured jury discussion and collective judgment
  

🔹 In cases of closely matched scores, the jury may recommend additional recognitions at its discretion.

This process ensures decisions are objective, evidence-led, and grounded in real-world product performance, while retaining informed expert judgment.