9:00 amRegistration opens
10:00 amVIP Inauguration followed by VIP Walk of the Exhibition
10.40 am - 11.40 amIntroduction, Inaugural Keynote and Special Session: CEO's 2020 Vision for the Private Label SectorCEO's and Heads of Private Label will discuss strategies, best practices, share their ideas, experiences and insights towards developing a sustainable and viable Private Label business model. A great platform for business network expansion and inspiration.
12:00 noon - 12:45 pmSession 1: Purchasing & Procurement in Private Label RetailKey Insights:
During the session, the invited panel will discuss how to drive margin, differentiate products, and source quality while keeping costs low.
- Sourcing quality while keeping costs low.
- Building collaborative relationships with suppliers.
- Imagination and innovation in product categories.
1:00 pm - 1:45 pmSession 2: Category Management in Online RetailingKey Insights:
Without any physical restrictions of a shelf space, online retail is fast accumulating an increased number of product categories to impress potential buyers. Technology then becomes an important asset that executes ‘blue collar’ tasks such as data management and volume forecasting. This allows the core management team to focus on tasks that drive growth such as marketing strategies and pricing strategies.
- The fundamentals of Category Management.
- The complexities and challenges of developing private labels in online retail.
- Real world case studies.
2:00 pm - 2:45 pmSession 3: Category ConclaveBusiness Heads and Category Heads of hypermarkets, supermarkets, FMCG brands and progressive grocers will share insights from their experience in developing new categories, from brand/product line extension to own-brand innovations.
Modern Trade Heads of Food, Non-food & FMCG majors. Innovative new products that have the potential to create new consumption categories. Buying/ Sourcing/ Merchandising/ Category heads of Food, Non-food & FMCG retailers.
3:00 pm - 3:45 pmSession 4: Private Label - From Birth To BrandKey Insights:
Private labels offer a different choice to the consumers. The labels are not weighed down by history or legacy. They can focus on offering prime quality at an optimum price point, giving the impression that they are the smart choice for the consumer.
- The building of the brand
- The various tools to market the brand
- How a private label can compete with FMCG brands.
4.00 pm - 4.40 pmSession 5: Packaging. Design. CommunicationKey Insights:
The first impression is the best impression. Private label packaging represents the first point of communication between the in-house brand and the consumer. The packaging and design signifies more than just the contents inside. They represent the building blocks of a relationship between the private label and the consumer.
- The effectiveness of packaging design.
- What does the packaging communicate to the consumer?
- Design: How much or how much less.
6:30 pm onwardsThe CMPL Private Label AwardsA great opportunity for Manufacturers, Retailers, FMCG brand owners & Procurement/Category Heads to get acknowledged for innovation and excellence in creating a unique private label product. A Celebration of Innovation & Excellence in Private Label Retail.
(By Invitation only)
*Note that this schedule is tentative and is subject to change.