Winner of
Propel Awards
Winner of Propel
Baby Care
Product
Pee Safe - Toilet Seat Sanitizer Spray
Pee Safe - Disposable Period Panty
Pee Safe - Reusable Menstrual Cup
the Winning Team
Dr. Ajeet Kumar Srivastav
Ashima Chadha
Shivani Sharma
Kanchan Kapoor
Diksha Jamaiwar
Hiteshi Hotwani
Summary
We are proud to announce Pee Safe, under Redcliffe Hygiene Private Limited as the winner in Hygiene category at Propel Awards at CMPL Expo. Pee safe has revolutionized the hygiene and wellness industry with groundbreaking innovations that prioritize consumer safety, sustainability, and comfort. Their commitment to high-quality, eco-friendly products has set new benchmarks in the industry, making Pee Safe a trailblazer in this space.
The Pee Safe Disposable Period Panty is designed to offer up to 6 hours of leak-proof protection, making it an excellent choice for those experiencing heavy flow, particularly during the night. The panty features gel lock technology, which provides more than four times the absorbent power of conventional products, ensuring comfort and reliability. It also provides full back coverage, preventing any potential stains and offering a seamless fit under most clothing, so users can move freely without worry. Made with breathable materials, the panty ensures a rash-free experience, offering ultimate comfort even on the most demanding days of your period.
The Pee Safe Menstrual Cup is a revolutionary product in menstrual care, providing up to 12 hours of leak-proof protection. Crafted from 100% medical-grade silicone, the menstrual cup is FDA-approved, ensuring safety and reliability. It is available in three sizes: Small, which is ideal for teenagers and first-time users; Medium, suited for people with medium to heavy flow or those who have given birth; and Large, designed for individuals with heavy flow or who have given birth vaginally. The menstrual cup creates a suction seal around the vaginal walls when inserted correctly, preventing leaks and providing long-lasting protection. It’s also a sustainable choice, being reusable for up to 5 years if properly maintained, making it both eco-friendly and cost-effective. Moreover, it offers a rash-free experience, eliminating the irritation, redness, and discomfort typically caused by disposable products.
Pee Safe’s Toilet Seat Sanitizer is a highly effective product that offers 99.9% protection against germs and bacteria that cause UTIs in public restrooms. The spray is incredibly easy to use—simply shake the bottle, spray it from a distance, and wait 10 seconds for the sanitizer to eliminate harmful germs. The product not only sanitizes toilet seats but also works on other surfaces such as door knobs, faucets, and basins, offering users an extra layer of protection from germs in public spaces. Its compact design makes it travel-friendly, so it can be easily carried in a handbag or backpack for hygiene on the go. Additionally, the sanitizer leaves a refreshing mint fragrance, ensuring that users can feel clean and fresh after every use, without concerns about lingering odors.
Pee Safe’s impressive product lineup is complemented by strategic collaborations, including partnerships with KAI-India to launch the Furr brand of premium razors. Their partnerships with NGOs and healthcare professionals have played a significant role in spreading awareness about menstrual hygiene and women’s health. By continuously collaborating with key players in the health and wellness sectors, Pee Safe has been able to expand its product range while staying true to its commitment to quality, comfort, and sustainability.
Pee Safe’s success can be attributed to the team’s unwavering commitment to innovation and quality. Leading the charge is Dr. Ajeet Kumar Srivastav, who has been instrumental in product innovation, bringing forward products like the Menstrual Cup and Disposable Period Panty. Shivani Sharma plays a pivotal role in communication strategies, overseeing influencer collaborations and media outreach. Kanchan Kapoor ensures smooth content creation and delivery, while Diksha focuses on R&D, procurement, and vendor management, expanding the product range while maintaining high standards. Hiteshi is responsible for the brand’s art direction, ensuring its packaging and visuals reflect its modern, health-conscious identity. Finally, Ashima leads content marketing, enhancing Pee Safe’s digital presence and fostering influential partnerships.
Pee Safe’s dedication to continuous innovation, strategic growth, and sustainability has earned them a well-deserved spot among the winners of the Propel Awards.