We are pleased to announce that Flipkart India has been awarded the Propel Award in the Baby Care category at CMPL Expo for the outstanding performance of their Miss & Chief Active Diaper Pants! This recognition highlights their dedication to enhancing diaper accessibility and providing high-quality products for families across the country.

To improve diaper penetration in India, Flipkart has launched 14 brands at opening price points, successfully catering to a broader audience. Their Miss & Chief Active Diaper Pants stand out for offering comparable quality to branded players, ensuring that consumers have access to affordable yet high-quality diaper solutions.

The Flipkart team has worked diligently to build a strong sourcing strategy for their private label Miss & Chief products, aligning it with the best industry standards. They have also developed new e-commerce-ready packaging designs, which have contributed to improving the product’s logistics efficiency. The team’s focused efforts on pricing analysis, quality checks, supply chain management, and waste reduction have made a significant impact.

Notably, they have reduced diaper return-to-origin rates by 5% over the past year, thanks to their improved packaging and logistics strategy.

A big congratulations to Teja Chintala and the entire team whose efforts have made this achievement possible. Their expertise in sourcing, pricing, packaging, and logistics has been crucial in ensuring the success of Miss & Chief Active Diaper Pants and enhancing its presence in the market.

This recognition reflects Flipkart India’s ongoing commitment to offering high-quality, accessible, and affordable products for families, ensuring that Miss & Chief continues to be a trusted name in the baby care category. Congratulations to the entire team for their exceptional achievements!