Beardo, a leading name in male grooming, has emerged as a winner at the CMPL Expo 2024 Propel Awards for its innovative product range. From skincare to haircare, Beardo continues to push boundaries with a focus on performance, safety, and premium experiences. Our NPD team has worked tirelessly to bring forward groundbreaking products like the Anti-Grey Hair Serum, Ball Safe Trimmer, LSD Eau De Parfum, Three Worlds of Oud EDP Giftset, and Beer Shampoo, each crafted with precision and consumer-centric innovation.

Beardo’s product portfolio is a testament to the brand’s dedication to blending modern science with natural ingredients. The Anti-Grey Hair Serum introduces the revolutionary Silverfree technology, providing a long-term solution to grey hair without the need for temporary dyes. The Ball Safe Trimmer revolutionizes intimate grooming with a design tailored for safety and comfort. Meanwhile, the LSD Eau De Parfum and Three Worlds of Oud Giftset offer consumers a luxurious sensory journey through unique packaging and curated fragrances. The Beer Shampoo, with its playful formulation using real beer, has captured the attention of younger consumers, combining fun with effective haircare.

The success at the Propel Awards is rooted in exceptional teamwork across departments. The collaboration between NPD, design, procurement, and marketing teams has been key in delivering products that not only perform but also appeal to the modern man’s grooming needs. Beardo’s strong brand identity and innovative solutions have positioned it as a leader in the male grooming category, with each product catering to specific consumer needs and preferences.

Individual Contributions:

• NPD Team: Responsible for developing innovative formulations, ensuring high performance, and integrating cutting-edge technologies.
• Design Team: Focused on creating packaging that embodies Beardo’s bold, masculine identity while enhancing product usability.
• Procurement Team: Ensured the timely delivery of high-quality ingredients and packaging materials, maintaining consistency and cost-effectiveness.
• Brand Team: Developed compelling value propositions and messaging strategies that resonate with Beardo’s diverse consumer base.
• Marketing Team: Crafted campaigns that effectively introduced Beardo’s unique products to the market, engaging consumers through innovative communication.

Beardo’s success at the CMPL Expo 2024 Propel Awards is a reflection of the brand’s commitment to quality, innovation, and a deep understanding of consumer needs. The brand continues to redefine male grooming by offering products that combine science, nature, and bold aesthetics—solidifying its position as a leader in the industry.