Zydus Wellness Ltd. has earned the prestigious CMPL Expo 2024 Propel Award for its innovative product, Nycil Germ Expert Prickly Heat Powder, which addresses the common issue of prickly heat while ensuring hygiene with its germ-fighting properties. This recognition celebrates the exceptional efforts of the Zydus Wellness team, whose dedication to product development, quality, and consumer care has made this product a standout in the personal care industry.

The Nycil Germ Expert Prickly Heat Powder provides both comfort and protection against the discomfort of prickly heat, offering relief with its cooling and soothing formula. More importantly, its ability to fight bacteria and germs ensures that it is a trusted solution, especially in India’s hot and humid weather. The teamwork of Zydus Wellness’s R&D, Product Development, and Marketing teams has led to the creation of a product that has earned the loyalty of millions of consumers.

Zydus Wellness’s commitment to excellence is reflected not only in the product’s innovation but also in its operational strategy. The brand’s heritage of over 50 years, combined with its strong presence as India’s #1 prickly heat and cooling powder, helped drive its success. Nycil also expanded into the hand sanitizer category, broadening its consumer base.

The success of Nycil Germ Expert Prickly Heat Powder was further propelled by Zydus’s deep partnership with contract manufacturing teams. Despite challenges with surging demand due to high heat across India, these partnerships ensured the on-time and in-full delivery of quantities, resulting in a 25% growth for the brand. This collaboration across procurement, planning, logistics, and contract management helped Nycil reach new heights.

A key innovation that played a significant role in Nycil’s success was the bundling of the 50g bottle with the 150g bottle. Previously, consumers were sometimes unable to receive the free product in retail, but this bundling ensured that the free item was always included. The challenge of bundling was compounded by the height difference and oval shape of the bottles, which made shrink sleeving difficult. However, the contract manufacturer developed an automated sleeving line within two months, enabling the team to meet the required quantity and quality standards.

This strategic bundling initiative led to a significant increase in sales, benefiting both the brand and consumers. It was only made possible through the collaborative efforts of Zydus’s R&D and quality teams, along with the support of contract manufacturing partners and various stakeholders, including plastic bottle and cap manufacturers, and specialty performance ingredient suppliers.

Led by Mr. Manoj Kothari, who provided strategic direction and ensured flawless execution, the team at Zydus Wellness, along with Waseem Siddiqui (leading procurement), Chirag Ojha, and Ravi Gupta (ensuring delivery from contract manufacturers), demonstrated exemplary teamwork and collaboration. Their collective efforts made Nycil Germ Expert Prickly Heat Powder a standout product, delivering exceptional results for both the brand and its consumers.

This CMPL Expo 2024 Propel Award is a testament to Zydus Wellness Ltd. ‘s continued innovation and its commitment to consumer care, making Nycil Germ Expert Prickly Heat Powder a trusted and essential product for millions.