We are excited to announce that Ignutra has been awarded the Propel Award in the Health & Wellness category at CMPL Expo! This prestigious recognition highlights their excellence in product innovation, quality, and collaboration across multiple teams, which has led to the creation of exceptional nutritional products that cater to diverse consumer needs.

What sets Signutra’s products apart:

• VIVMOM High Protein Maternal Nutrition and GROVIVA Child Nutrition showcase a commitment to addressing the unique nutritional needs of mothers and children with scientifically backed formulations that focus on delivering high-quality protein and essential nutrients to support health at critical life stages.
• VIADVANCE Nutrition for Diabetes delivers a specialized product designed to support diabetes management, combining functional ingredients that enhance glucose control, with a focus on providing targeted nutrition for diabetic patients.
• MAXVIDA High Protein stands out in the protein supplement category with a unique blend of 50g protein per 100g combined with CaHMB, Bone Nutrients (Veg Vitamin D3, Natural Vitamin K2 & Calcium), and FOS (Soluble fiber). This innovative formulation ensures that MAXVIDA delivers unparalleled benefits for muscle health and bone strength.
• VIDASLIM Meal Replacement Health Shake addresses the growing demand for convenient, nutritious meal options, combining taste and health with a formulation designed for weight management and overall wellness.

The success of Ignutra’s products can be attributed to the collaborative efforts of multiple cross-functional teams, each playing an essential role in the product development process:

• Marketing Team (Pramod Pillai, Akshat Sharma & Team): Conducted extensive market research, gathering competitive data, and performing qualitative studies to help define the product’s unique edge. Their insights into consumer needs and competitor products were critical in shaping the development of Ignutra’s products.
• Manufacturing & Operations Team (Sudeep Goel & Team): Managed the entire manufacturing process, from sourcing high-quality raw ingredients to ensuring the efficient conversion cost and seamless production. Their commitment to maintaining batch-to-batch quality consistency has been instrumental in delivering top-notch products.
• R&D & Quality Control Team (Aparna Tandon Jain, Archana Singh & Team): Led the formulation development, conducting trials to ensure that every product met the highest standards. Their close collaboration with the flavour houses allowed them to create products that are not only effective but also best in taste, setting Ignutra apart in the market.
• Regulatory Team (Yusra, Aparna, Prakriti Chhatwal): Ensured that all products complied with regulatory standards, particularly the FSSAI guidelines, and played a vital role in claim preparation and vetting the formulations to ensure safety and compliance.
• Legal Team (Rajiv Behl): Provided legal expertise, ensuring that product labels met legal metrology standards and supported trademark registration for the brand, protecting the intellectual property of Ignutra.
• Medical Team (Dr. Atul & Team): Created scientific communication for the brand, supporting clinical trials to substantiate product claims and ensuring that Ignutra’s products offered scientifically-backed solutions for their target consumers.
• Finance Team (Sachin Rohilla): Played a crucial role in determining product pricing, helping assess costing, and setting the MRP for the products, ensuring financial feasibility while delivering value to consumers.
• Packaging Team (Chanchal Kaushik & Team): Focused on designing functional and appealing packaging that reflected the product’s quality while ensuring that the packaging was aligned with consumer preferences.

The success of Ignutra’s award-winning products is a direct result of the company’s ability to leverage cross-functional collaboration. By working seamlessly across departments like R&D, Marketing, Manufacturing, Regulatory, Legal, Medical, and Packaging, Ignutra has delivered innovative, high-quality products that meet the nutritional needs of diverse consumer segments. Their commitment to innovation, quality, and consumer satisfaction has made Ignutra a standout in the Health & Wellness industry. Congratulations to the entire team on this well-deserved win!