We are excited to present Reliance Retail (Snactac) with the CMPL PROPEL Award 2024 in the Food & Beverages category for their innovative product, Snactac Chocolaty Fills. This groundbreaking offering aims to transform the breakfast cereal category by providing a chocolate-filled snack that can be enjoyed anytime, without the need for milk. With an affordable price point of Rs. 49/- for 150 gm, it appeals to a wide audience, upgrading traditional Chocoflakes consumers to a more indulgent snacking experience.

The product was specifically developed to be consumed as a snack without milk, making it versatile and convenient. The key innovation was increasing the chocolate filling to 50%, delivering a richer and more satisfying taste, while ensuring the product remained easy to eat on the go.

Throughout development, the team focused on achieving sourcing efficiencies to maintain the product’s accessibility at the Rs. 49/- price point while achieving a 35% GM. The product’s development included thorough prototype testing to determine the optimal texture and chocolate filling. Consumer sensory tests proved successful, with a strong preference for Snactac Chocolaty Fills due to its superior taste.

Packaging also played a key role, with careful attention paid to both aesthetic appeal and product robustness to withstand transit. The packaging was developed in collaboration with the R&D team and went through rigorous transit trials to ensure durability.

The success of Snactac Chocolaty Fills is a testament to the team’s innovation and their ability to identify consumer needs and deliver an exceptional product. The combined efforts of the R&D, marketing, procurement, and supply chain teams have set a new benchmark for snacking innovation. Congratulations to the Reliance Retail (Snactac) team for their remarkable achievement!