Mosaic Wellness has been awarded the CMPL PROPEL Award 2024 in the Health & Wellness category for their innovative BE BODYWISE – 4% AHA BHA Underarm Roll On – Flora, the first-of-its-kind in India product designed to offer effective skin care while addressing the specific needs of personal hygiene. This recognition celebrates Mosaic Wellness’s commitment to delivering science-backed and consumer-centric personal care solutions.

The BE BODYWISE 4% AHA BHA Underarm Roll On is a breakthrough product that harnesses the power of AHA (Alpha Hydroxy Acid) and BHA (Beta Hydroxy Acid) to gently exfoliate, cleanse, and brighten the skin. With a focus on delivering high efficacy and safety, this product is part of the brand’s larger mission to offer solutions that promote wellness and grace in daily life.

Mosaic Wellness operates a unique, digital-first health platform, offering a family of wellness brands tailored to individual needs. These include manmatters.com (for men), bebodywise.com (for women), and mylittlejoys.com (for children), with the company growing 5X since its inception. With a strong presence in Haircare, Bodycare, and Kids Healthcare, the company is leading the D2C space and is known for launching over 300 innovative SKUs across various segments, including Personal Care, Cosmetics, Nutritional, and Pharma.

The BE BODYWISE Roll On was developed through an efficient collaboration between Mosaic Wellness’s in-house team and its 3P contract manufacturing partners. The product’s success can be attributed to their close-knit, cross-functional teamwork, including a joint R&D laboratory for product formulation, texture innovation, and perfume development. The team worked seamlessly across product development, marketing, procurement, and quality control to ensure a market-ready, premium product that met consumer expectations.

Key Highlights of the Winning Innovation:

• India’s First 4% AHA BHA Underarm Roll On: The product introduces a new category in personal care, offering a unique formulation that sets it apart from conventional underarm care products.
• Cross-Functional Collaboration: Teams from R&D, marketing, design, and supply chain worked together to align on product goals and delivery timelines. Quick decision-making and agile roles ensured that the product stayed on track.
• Innovative Partnerships: Through collaboration with 3P contract manufacturers, Mosaic Wellness used open-book systems to drive cost optimization while maintaining high-quality standards. The team also managed end-to-end processes, from raw material sourcing to packaging and advertising.
• Joint R&D and Manufacturing: A shared approach with partners allowed for faster product innovation and the ability to pilot products efficiently. The close partnership enabled faster go-to-market execution, ensuring quick scalability.

The product’s success story highlights the power of teamwork and innovation in bringing cutting-edge personal care products to market. The BE BODYWISE – 4% AHA BHA Underarm Roll On is a testament to Mosaic Wellness’s dedication to delivering functional, effective, and consumer-first solutions in India’s growing wellness and personal care market.