We are thrilled to announce that Hyphen has won the CMPL PROPEL Award 2024 in the Beauty & Cosmetics category for their groundbreaking product, ALL I NEED LIPSCREEN SPF30. This innovative lip care solution is designed to offer the perfect combination of protection, nourishment, and style. The LIPSCREEN SPF30 shields lips from harmful UV rays while keeping them soft, hydrated, and naturally radiant.

This award recognizes not just the product, but the exceptional team behind it. Their dedication, creativity, and collaborative spirit have been key to bringing this innovative lip care product to life. From addressing a critical consumer need for effective UV protection for lips, to creating a formulation that stands out in the competitive beauty industry, the team’s work exemplifies the highest standards of excellence.

The success of ALL I NEED LIPSCREEN SPF30 is the result of extensive market research and careful consideration of consumer preferences. The product’s development was driven by a clear market gap for a product that combined high-quality UV protection with a nourishing formula, offering a versatile and easy-to-use product for modern beauty routines.

From formulation to packaging, Hyphen’s team demonstrated exceptional expertise. The product was developed with carefully selected ingredients to ensure the right balance of protection and nourishment, suitable for various skin types. The launch strategy was powered by social media and influencer partnerships, leading to strong engagement and a viral response.

This CMPL PROPEL Award 2024 celebrates not only the product’s innovation but also the team’s ability to collaborate seamlessly across functions to deliver a product that resonates with consumers. Congratulations to Hyphen for this well-deserved win!