IIndulekha’s triumph at the CMPL Expo 2024 Propel Awards is a reflection of its unwavering commitment to innovation and delivering effective, natural hair care solutions. The brand’s flagship products, including Indulekha Svetakutaja Oil, Indulekha Bringha Oil, Indulekha Bringha Shampoo, and Indulekha Bringha Dandruff Treatment Shampoo, have revolutionized the personal care sector by addressing common hair and scalp issues like dandruff, hair growth, and scalp health using scientifically-backed Ayurvedic formulations.

This recognition celebrates the remarkable efforts of the Indulekha team, including Dr. Supriya Puniya, Ravi Kant Shukla, Susmita Gudulkar, Madhavi Lakshmi, and Saurabh Mathur. Their dedication to blending traditional Ayurvedic wisdom with modern science has resulted in highly effective, natural products that meet the needs of today’s consumers. Their collaboration has positioned Indulekha as a trusted leader in the hair care industry.

Indulekha’s Ayurvedic Approach to Dandruff Treatment

Dandruff is a common scalp condition caused by an impaired scalp barrier and unhealthy scalp environment. Many commercial products only provide temporary relief, often focusing on cleaning flakes or killing microbes. However, they fail to address the root causes. Indulekha takes a different approach by focusing on nourishing and rebuilding the scalp barrier, which is essential for a long-term solution to dandruff.

Indulekha Svetakutaja Oil is an all-natural Ayurvedic solution clinically proven to treat dandruff. It works by improving scalp health, strengthening the scalp barrier, and checking the overgrowth of pathogenic microbes. Key features of this product include:

• Clinically proven to treat dandruff
• Strengthens the scalp barrier and improves scalp health
• 100% natural and biodegradable
• Eco-friendly packaging with no synthetic additives or preservatives

Through collaborations with consumer insight teams (CMI and CTI) and extensive R&D, the Indulekha team created a patented technology that provides noticeable benefits, making it the first truly natural solution for dandruff. The brand worked closely with Ayurvedic experts to ensure the ingredients were processed and applied effectively to treat the root causes of dandruff.

The launch of Indulekha Svetakutaja Dandruff Treatment Oil in Q3 2023 exceeded expectations, achieving its full-year business target within just 8 months. The product’s market success demonstrates the team’s commitment to developing sustainable and purposeful products that not only meet but exceed consumer expectations.

In summary, the CMPL Expo 2024 Propel Award is a testament to Indulekha’s innovative approach to hair care. Through the dedicated efforts of its R&D, product development, and marketing teams, the brand has set new benchmarks in the personal care industry, offering a long-lasting, natural solution to dandruff and scalp health.