Winner of
Propel Awards
Winner of Propel
Food & Beverages
Product
Prolyte ORS 200ml
the Winning Team
Rahul Anil Rajmane
Roshan Shetty
Kalyan Barahate
Subhrajit Bhowmik
Summary
Cipla Health Limited has been recognized at the CMPL Expo 2024 Propel Awards for their innovative product, Prolyte ORS 200ml. This award celebrates the company’s commitment to improving public health with a product designed to offer faster and more effective rehydration, a key need in both everyday health and medical emergencies.
The product stands out due to its 7+ unique flavors, a first in the ORS category. This innovation was developed with the help of external flavor specialists and internal teams, ensuring the product catered to the Indian palate while maintaining core ORS characteristics.
The Prolyte ORS 200ml stands out due to its advanced formulation, which not only replenishes essential electrolytes but is also designed to be more palatable, making it easier to consume during times of illness or dehydration. The Cipla Health team, including experts from R&D, Manufacturing, and Marketing, worked collaboratively to ensure the product meets high standards of efficacy, taste, and convenience.
By focusing on quality, accessibility, and consumer well-being, Cipla Health Limited has set a new benchmark in the ORS market.
The success of Prolyte ORS 200ml is the result of a collaborative effort. Rahul Anil Rajmane led the R&D team, focusing on formulation and consumer-friendly features. Subhrajit Bhowmik handled the packaging and procurement, ensuring quality and delivery standards. Kalyan Barahate supported operations and procurement, ensuring a seamless supply chain. Roshan Shetty led project management, ensuring smooth coordination across departments.
Their combined efforts, along with extensive consumer research and product iterations, ensured the product met high standards of efficacy and taste, resulting in its market success.