Winner of
Propel Awards
Winner of Propel
Cleaning & Homecare
Product
Innovating HDPE Bottles for Liquid Detergent: Top Load & Front Load
the Winning Team
Sukumar Das
Priya Kose
Shubham Tyagi
Summary
We are pleased to announce Innovative Retail Concepts Pvt. Ltd. (Bigbasket) as the winner of the Propel Awards in the Cleaning & Homecare category for their groundbreaking innovation in HDPE Bottles for Liquid Detergent.
This new bottle design brings a host of features that significantly improve consumer experience and sustainability. With an ergonomic aerodynamic shape, WAD (Water Activated Seal) technology to prevent leaks, transparent slots for quantity visibility, and color-coded caps for front-load and top-load machines, this product redefines convenience, safety, and functionality.
The metered nozzle cap ensures precise dispensing, minimizing waste and optimizing detergent usage. These advancements reflect Bigbasket’s commitment to meeting consumer needs while promoting eco-friendly practices.
The recognition goes to the team, whose collective efforts in developing this innovative packaging have set a new standard in the industry. Their teamwork has not only elevated the user experience but also contributed to a more sustainable and efficient solution for household cleaning. Congratulations to the entire team for this well-deserved honor!