Please note: All award categories carry a nomination fee. The applicable fee details will be shared by our team after the nomination form is submitted.
Support, Benefits & Guidelines
The CMPL Disruptors Awards use a structured evaluation framework.
The framework reflects how FMCG products are seen in the real world: by relevance, execution quality, performance, and scalability.
The Five Pillars of Evaluation
Each product is evaluated across five weighted pillars:
1. Product Purpose & Consumer Relevance — 20%
Does the product address a meaningful consumer need or behaviour?
The jury considers:
- Clarity and sharpness of consumer insight
- Relevance of the problem or gap addressed
- Whether the product has intent beyond incremental SKU addition
2. Collaboration Excellence — 20%
How effectively did the brand and manufacturer work together?
The jury considers:
- Role clarity between partners
- How challenges were jointly solved
- Evidence of iteration and refinement
- Contribution of each partner to the final outcome
3. Innovation & Sustainability Impact — 25%
The jury considers:
- Clear improvement over existing alternatives
- Novel formats, formulation, or process logic
- Practical, execution-led innovation
- Meaningful sustainability integration (where applicable)
Balance between performance, scalability, and responsibility
4. Product Performance & Consumer Impact — 20%
Does the product deliver consistently in real use?
The jury considers:
- Consumer feedback and response
- Performance indicators (even simple ones)
- Repeat usage or purchase signals
- Retail traction or acceptance (if available)
- Internal testing or validation insights
This ensures awards are grounded in real-world performance, not theoretical promise.
5. Market Success & Scale Potential — 15%
How has the product performed post-launch, and how well can it scale?
The jury considers:
- Early market response
- Ability to scale across regions, channels, or formats
The jury’s assessment is based on a holistic review of:
- Nomination responses
- Physical product or packaging samples (mandatory)
- Product claims, literature, and supporting material
- Structured jury discussion and collective judgment
🔹 In cases of closely matched scores, the jury may recommend additional recognitions at its discretion.
This process ensures decisions are objective, evidence-led, and grounded in real-world product performance, while retaining informed expert judgment.